CALS External Relations staff

    General Contacts

    • Heidi Zoerb

      Heidi Zoerb

      she/her/hers

      Associate Dean for Strategy and External Relations

      heidi.zoerb@wisc.edu

      (608) 262-4849

      Heidi Zoerb oversees the college’s external relations efforts, leads the CALS communications team, works with the UW Foundation to advance the college’s development priorities, and advises the dean on matters related to the college’s public image and relationships with stakeholders.

    News and Media Relations

    • Nicole Miller

      Nicole Miller

      she/her/hers

      Communications Associate Director

      nicole.miller@wisc.edu

      (608) 262-3636

      Nicole Miller leads the news team in the planning, development and distribution of content for the college’s eCALS newsletter, news service and other channels. She is responsible for strategic communications, project management and media training efforts that support the college’s priorities.

    • Michael King

      Michael King

      he/him/his

      Visual Communications Specialist

      michael.p.king@wisc.edu

      (608) 263-4781

      Michael King is responsible for producing photographic, multimedia and written content for the college’s news service, websites, Grow magazine and other communications outlets.

    • Caroline Schneider

      Caroline Schneider

      she/her/hers

      Communications Specialist

      caroline.schneider@wisc.edu

      (608) 262-3172

      Caroline Schneider helps share faculty and staff news via the eCALS web page and e-newsletter. She also writes news releases, magazine articles and other stories about CALS and maintains news content on the main CALS web page and the CALS News web page.

    Publications

    • Nik Hawkins

      Nik Hawkins

      he/him/his

      Managing Editor of Publications

      nik.hawkins@wisc.edu

      (608) 890-3912

      Website

      Nik Hawkins is the editor of Grow magazine, the CALS life sciences and alumni magazine, and CALS Connection, the college’s e-newsletter for alumni. He also manages and edits a variety of special projects, including development communications, and serves as back-up photographer.

    • Janelle Jordan Naab

      Janelle Jordan Naab is responsible for the design and layout of Grow magazine and other CALS publications. Her duties also include developing and producing a wide range of print and digital materials that preserve the college’s identity and branding.

    Marketing

    • Nicole Lederich

      Nicole Lederich

      she/her/hers

      Marketing Associate Director

      nicole.lederich@wisc.edu

      (608) 262-2134

      Nicole Lederich leads and develops marketing efforts to support the college’s goals related to student recruitment, private philanthropy, outreach efforts and other priorities. She’s in charge of gathering and analyzing the latest market research necessary to promote the college’s stories across a variety of channels.

    • Jori Skalitzky

      Jori Skalitzky

      she/her/hers

      Communications Specialist

      jori.skalitzky@wisc.edu

      (608) 265-8935

      Jori Skalitzky manages the college’s social media presence (Facebook, Instagram, LinkedIn, and X) and develops short-form communication and marketing content. She also assists in developing and implementing digital marketing campaigns and related efforts for the college.

    • Emma Zuidema

      Emma Zuidema

      she/her/hers

      Alumni Relations Specialist

      emma.zuidema@wisc.edu

      (608) 890-2549

      Emma Zuidema plans the college’s major events and manages alumni and stakeholder engagement efforts. She also assists in developing content to enhance annual giving efforts and marketing projects.

    Web / User Experience Design & Development

    • Mark Millard

      Mark Millard leads CALS Web Services within the Office of External Relations, which collaborates to support and maintain the college’s web presence and web hosting platform. He focuses on areas of UX/UI design, web development, service management, and digital accessibility for college-priority digital projects and websites.

    • Nate Barlow

      Nate Barlow works on the CALS Web Services team to support and maintain the college’s web presence and web hosting platform. He provides accessibility, user experience, and other web development support for college related sites and web projects.

    • Molly Keebler

      Molly Keebler

      she/her/hers

      Digital Communications Specialist

      mkeebler@wisc.edu

      (608) 265-6399

      Website

      Molly Keebler works on the CALS Web Services team to provide website support to academic departments and programs. She coordinates with web team, faculty, and staff to determine website updates and accessibility.